Our Philosophy

The 5-Client
Model.

MBark partners with a maximum of five institutions at once. Not an agency, a growth laboratory. The cap is the product.

5
Partners, maximum
2
Seats open, 2026
0
Junior handoffs
9+
Years in EdTech
Why five

A cap is the only honest promise.

01

Market exclusivity

Five partners at a time, and never a competing institution in your city. Your market is yours alone, and we turn away work to keep it that way.

02

Senior-only execution

The people who win the work do the work. No account managers, no middle-men, no learning on your budget.

03

Depth over volume

Five institutions is what one senior team can hold in its head at once. Past that, strategy becomes a template.

Devesh Gehani, founder and Principal Strategist at MBark Marketing
The fractional lead

Devesh does the work.

Most agencies hand you to a junior account manager. At MBark, Devesh Gehani works directly as your fractional CMO and growth lead. This is not oversight, it is execution. From the growth roadmap down to the syntax of a single search ad, you get one point of senior accountability.

01Strategic architecture
02Direct execution
The engagement

Audit. Strategise. Deploy. Scale.

01

Audit

We open the accounts and find where the budget is leaking before we spend a rupee of new money.

02

Strategise

A growth roadmap built around your admissions calendar, not a generic quarterly plan.

03

Deploy

Campaigns, funnels and follow-ups built and run by the same senior hands that designed them.

04

Scale

Once cost per admission holds steady, we push volume without letting the number drift back up.

05

Report in seats

Cost per enrolment and filled seats. Impressions are somebody else's business.

06

Review

If the model stops earning its place, we say so before you do.

The three pillars

What the cap buys you.

I

Institutional dedication

We work only in EdTech and higher education. We know the academic cycle, the enrolment funnel and how a parent actually decides.

  • Academic calendar alignment
  • Enrolment funnel mapping
  • Brand authority building
II

Deep PPC mastery

Others count clicks. We work to student lifetime value, prioritising high-intent enrolment over generic traffic.

  • Semantic keyword analysis
  • Cost per enrolment modelling
  • Cross-platform attribution
III

Lifecycle marketing

The work does not end at the application. We build the nurture flows that carry a prospect from first click to enrolment.

  • Automated nurture flows
  • Retention strategy design
  • Alumni engagement systems
The Terms

Two seats remain
for 2026.

If your institution is serious about enrolment and willing to be one of five, we should speak before the year fills.

Request the prospectus →
Two open. Applications reviewed in the order received.