Quality as
a strategy.
Education marketing deserves the same rigour as the curriculum it promotes. We do not scale for volume. We optimise for excellence.
EdTech marketing expertise, led by Devesh Gehani.
MBark Marketing was founded in 2019 by Devesh Gehani, an EdTech marketing specialist with over nine years in education marketing. MBark chooses specialisation over generalisation, and senior-only execution over scale.
From its base in India, MBark partners with universities and schools at home and across the UAE, Saudi Arabia, Qatar and Singapore.
“In nine years, I have seen agencies scale by chasing volume, often leaving accounts in the hands of interns and juniors.”
Two ways to run an agency.
Volume first
Growth models that prioritise the agency's headcount over the client's outcome, then delegate high-stakes strategy to entry-level talent.
Capped at five
We capped the roster at five on purpose. Every institution gets veteran execution directly from the principal strategist, not a pass-down.
Our ideal partner.
We partner with institutions that value process over instant magic. Serious schools, colleges and universities that understand branding is a long-term asset, not a short-term gimmick.
Process driven
Institutions committed to a data-backed methodology, and patient enough to let it compound.
Long-term vision
Academic leaders who treat reputation as an asset that accrues, not a campaign that spikes.
Willing to be one of five
Partners who want the whole senior team, and accept that this means we say no to their competitors.
Why institutions choose us.
Extreme accountability
No account managers. No middle-men. You speak directly to the strategist running your campaigns that day.
Zero junior delegation
There is no junior staff. Every line of copy and every bidding decision is handled by a senior specialist.
Sector-specific mastery
No real estate. No SaaS. Education only. Everything we know is built around the enrolment journey.
Two seats remain
for 2026.
If your institution is serious about enrolment and willing to be one of five, we should speak before the year fills.
Request a consultation →