Private Briefs.
Short, candid briefings for vice chancellors, trustees and directors. Written from accounts we actually run, with the real numbers left in. No theory we have not tested, and nothing we would not say in the room.
The marketing report your board will actually trust
Most admissions reports answer questions a board never asked. Lead with return and cost per admission, cut the vanity metrics, track spend to enrolments, and keep one honest line about what marketing did not do.
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More leads won't fill your seats
When admissions stall, the answer is rarely more enquiries. It is speed to lead, scoring the ones you already have, and a CRM that feeds enrolments back into the ad account.
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Why we only take five clients
Most agencies grow by adding logos. We cap the roster at five and turn away the rest. The economics of that choice, and what it actually buys the institutions we do take.
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Where a college's PPC budget actually leaks
Paid search can fill seats or quietly drain a budget. Broad keywords, clicks that were never intent, landing pages that waste the visit, and why you should measure to an admission and not a form.
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What university admissions marketing actually takes in India
Not one campaign, but a system that has to hold for a full intake cycle. The channel mix as a sequence, the intake-calendar budget curve, the follow-up where seats are won, and the one number a board recognises.
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Hiring an India-based education marketing agency from abroad
For universities and schools in the Gulf and Singapore weighing an India-based partner: what the model actually buys you, whether distance matters, and the five questions that separate a real specialist from a cheaper pair of hands.
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Why most school enquiries never become admissions
The leak is rarely the ad budget. It is the hours after a parent raises their hand. Where school seats are quietly lost, what Holy Writ did to fill 300 in a season, and what to measure instead of enquiry count.
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What education marketing actually costs a university in India
Most budget conversations start with the retainer, which is the least interesting number in the room. Why cost per admission is the only figure a board recognises, what we saw roughly halve Rishihood's cost per admission, and the four things that actually move it.
Read the note →Briefs are published when there is something worth saying, not to a content calendar. If you would rather discuss your own numbers than read about someone else's, start here.
Two seats remain
for 2026.
If your institution is serious about enrolment and willing to be one of five, we should speak before the year fills.
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